A Guide to the Google Penguin Update
The first time to which Google has introduced Penguin was back in April 2012 in an effort to have better chances of catching websites that are deemed to spam its search results. This is in particular to those that buy links or get them via link networks that are mainly designed to boost rankings in Google. But few years had passed and several updates were done to Penguin and now come the newest update which is Penguin 4.0, announced on September 23. There are many SEO experts who believe that this update is going to be a boon for SEO companies that do legitimate SEO strategies.
And there are many reasons to why the new Penguin update has made so many people feel so excited:
Number 1. Algorithm devalues links instead of punishing websites – with new Penguin version, it devalues spam links rather than penalizing the entire website. When Penguin was launched first, it’s actually punitive in nature. Simply put, the entire site will be demoted in search without any clear instruction or explanation to how it can be recovered, if it was affected.
Because of the harshness of Penguin partnered with misinformation that surrounds the algorithm at the same time, it has created contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 as well as its demotion versus devalue approach, it’s a major upgrade and aiming to boost relationship between Google and various website owners.
Number 2. Penguin is baked to core algorithm of Google – because of this, it has become possible for Google to deliver real-time update. Having said that, Penguin’s data is refreshed in real time, which makes changes become visible and faster that usually take effect shortly after a site is re-index and re-crawl. With the update to Penguin, Google are in the better position of assessing links quickly. Meaning, no more waiting time for Penguin updates or refreshes just to recover.
Number 3. Penguin 4.0 brings SEO closer to real marketing – it provided immediate rewards for legitimate practices as spam is devalued a lot more efficiently, thanks to the improvements made to Penguin update. This shift pushes the SEO industry away from manipulation and towards real strategies. The truth is, real marketing is what most of the respected and successful SEOs are involved. There are still some shady companies and individuals on the other hand that claim to be SEOs while what they actually do is just provide spammy services.
New Penguin update is without a doubt another challenge for the unscrupulous agencies as websites that are propped to be spam would be devalued, providing better gains for those who secure links legitimately.